On September 5-6, Kyiv hosted the 16th International PrivateLabel-2024 Conference, a landmark event for Ukraine's private label market. The conference, themed "New Vectors in PL Development: Ukrainian and International Experience," attracted over 550 participants from retail chains, manufacturers, and other industry stakeholders. The Association of Regional Networks (ARM) participated as an official partner, offering expert insights and practical advice.
ARM's Commercial Director, Andriy Havrylenko, has highlighted new opportunities for Ukrainian manufacturers seeking to reach the shelves of Ukrainian retail chains. He emphasized that ARM not only unites networks but also creates an effective platform for all market players to interact. This synergy enables manufacturers to secure beneficial deals with retailers, which is key to successful business development.
ARM positions itself not only as a network association but also as a robust tool for business development. Our mission is to facilitate efficient collaboration between producers and retailers, fostering mutually beneficial agreements. We uphold the principles of transparency, accountability, and consumer focus in all our endeavors.
Beyond fostering collaboration, ARM is committed to improving service quality and product accessibility. We actively pursue innovative solutions to adapt to the dynamic market landscape.

One of our ambitious goals is to become the third-largest purchasing power in Ukraine's retail market. This will enable us to influence market dynamics, stimulate the growth of regional networks, and offer manufacturers more favorable terms.

By partnering with ARM, suppliers can unlock new growth opportunities. We help increase the visibility of Ukrainian products on store shelves, supporting the development of domestic products, enhancing quality, and making them more accessible to consumers.

The results of the PrivateLabel-2024 conference confirm the immense potential of Ukraine's private label market. ARM is committed to being a reliable partner for businesses seeking to thrive in this sector.